Ask every finished job for an honest Google review: once in person, once by text, one reminder. Log each ask here so nobody gets skipped or asked twice.
–Follow-ups due
–Asked, last 30 days
–Reviewed, last 30 days
–Review rate, all time
Send the ask
Same day as the final walkthrough
Follow-ups
Reminder on day 4, close out on day 10
Nothing due. Customers show up here 4 days after you log the ask, with the reminder ready to send.
The review link
Customers only
Opens the “write a review” box on Wild Roofing’s Google listing. Same link the website uses.
Public placements invite reviews from people who never hired you, which Google treats as fake engagement.
Review log
Saved on this phone only
Every ask you log lands here with its status. Send the first text, then tap Log ask.
Maria G.27th St W · by text
Asked Oct 8 · reminder Oct 12Example
The routine
Same five steps on every job
Day 0 · walkthrough
Hand the card
Give the review card with the closeout paperwork and say the line. Then move on. Don’t wait while they write.
Day 0 · evening
Send the text
Text the link, or email it if they don’t text. Log it here so the reminder lands on time.
Day 4
One reminder
No review yet? Send the reminder once and mark it reminded.
Day 10
Close it out
Still nothing? Mark it closed. Never ask a third time.
Review posts
Reply on Google
Mark it reviewed and reply within 2 business days, good or bad.
Who does what: the crew lead hands the card and says the line at the walkthrough. Whoever closes out the job sends the text, logs it, sends the reminder and answers reviews.
Scripts
Word for word
Neutral on purpose. Never ask for five stars and never suggest what to write.
At the walkthrough
Say it
Thanks again for having us out. We’re a family-owned company, and most of our work comes from neighbors and referrals. This card has a link to our Google page. If you get a minute this week, we’d really appreciate an honest review.
Hand the card, then move on to the paperwork.
First text
Day 0
The Send panel fills this in for you.
Reminder
Day 4, once
Works by text or as a reply to the first email.
Closeout email
Day 0, no cell
Invoice or receipt
Print line
How did we do? Scan the code to share your honest review on Google.
Print the QR code right next to it.
Replies
Answer every review
Reply from the Google account that manages the Wild Roofing profile, within 2 business days. Change a line each time so replies don’t read as copy-paste.
5 stars
Option A
Thank you, [Name]! It was a pleasure working on your home. If you ever need anything for your roof, we’re a phone call away at (941) 900-4490. – [Your name], Wild Roofing
5 stars
Option B
We appreciate you taking the time, [Name]. Thanks for trusting our crew with your roof. We hope it serves you well for years to come. – [Your name], Wild Roofing
3 or 4 stars
Mixed
Thank you for the honest feedback, [Name]. We’re glad the roof turned out well, and we hear you on [the point they raised]. We’re working on it. If there’s anything we can do, please call me directly at (941) 900-4490. – [Your name], Wild Roofing
1 or 2 stars
Take it offline
[Name], I’m sorry this didn’t meet your expectations. We take it seriously and want to understand what happened. Please call me directly at (941) 900-4490 so we can talk it through. – [Your name], Wild Roofing
Fix the problem because it needs fixing. Never tie a fix, refund or discount to changing the review.
Not a customer you can find
Unknown reviewer
Thank you for the feedback. We can’t find a project under this name in our records. Please call us at (941) 900-4490 so we can look into it. – Wild Roofing
If it breaks Google’s rules (spam, a competitor, never a customer), flag it from the Business Profile instead of arguing.
Never in a reply
Privacy
Job addresses, prices, insurance claim details, or anything the customer didn’t mention first. No arguing facts in public.
Rules
What keeps the reviews safe
Breaking these can get reviews deleted or the listing suspended, and some carry FTC penalties.
Do
Ask every customer after every finished job. Asking everyone is what keeps it fair.Google
Use neutral words: “honest review,” “share your experience.”
Keep it to one ask in person, one text or email, one reminder.
Reply to every review, good or bad.
Don’t
Offer anything for a review: discounts, gift cards, raffles, free service.Google · FTC
Ask only the customers who seemed happy, or check how they feel before sending the link.Google
Ask for five stars, or tell customers what to write or which crew member to name.Google
Let employees, family, or friends of the company post reviews.Google · FTC
Set review quotas or per-review bonuses for the crew.Google
Pressure anyone, or stand there while they write.Google
Offer anything to change or remove a negative review.Google